Google announced the roll out of a significant core algorithm update globally, Thursday, March 13, marking Google's first major algorithm adjustment this year.
Google has yet to release the specifics about the update, but what we do know is that the rollout is expected to take approximately two weeks, during which websites may experience fluctuations in rankings and traffic, potentially affecting the improvement of a web page's visibility.
While website owners have been frustrated by the vagueness of previous Google algorithm updates, often finding that their websites are no longer at the top of google for no discernible reason, it’s important to not panic and remember that good SEO practices will always help keep your content Google-friendly.
Here is everything you need to know about Google algorithm updates:
Core updates involve substantial changes to Google's search algorithms, affecting how content is ranked and displayed in search results.
These updates typically result in noticeable shifts in website rankings and traffic patterns during the implementation period, influencing what Google sees and how it evaluates content quality.
Google maintains that core updates do not specifically target particular industries or websites. Instead, they broadly enhance the algorithm's ability to evaluate content quality and relevance across the internet, impacting technical SEO optimization practices and overall SEO analytics performance.
Historically, core updates have favored websites with authoritative, original, and user-focused content, positioning them closer to the top of Google search results.
Conversely, websites featuring thin or outdated content often experience declines following updates.
Google consistently recommends that webmasters prioritize substantial, trustworthy, and relevant content.
Rankable provides targeted support for companies navigating Google's core updates through proactive, hands-on search engine services.
Our customized solutions, including best SEO web design practices, programmatic pages, and personalized content strategies, can help keep your company ahead of Google and ahead of your competitors.
Our comprehensive approach helps businesses better align with Google's evolving algorithm standards, reduce potential negative impacts from core updates, and improve their overall online visibility without the need to modify Google search results directly.
It’s that and trying to optimize for search engines besides Google. While Google will likely be at the top of the totem pole when it comes to internet searches for the foreseeable future. Recent trends in AI has finally given Google a reason to sweat.
At Rankable, we are looking into ways to stay ahead of the curve and prepare for the continued growth of AI assisted internet searches.
Rankable is optimizing for both Google and AI-driven search platforms like ChatGPT, Perplexity, and beyond - who’s with us? Schedule your free consultation today!
